Hootsuite vs Publer comparison

Compare prices, channels, and features for Hootsuite and Publer.

overview

Platform overview

Read a short summary of Hootsuite and Publer. Then compare prices, channels, and features.

Social marketing suite with Wisdom AI since 2008

Hootsuite is an established social media management platform for marketing teams. Standard through Advanced plans cover publishing, a unified inbox, analytics, and Wisdom AI — with per-user pricing, up to 10 social accounts on Standard, and unlimited accounts on Professional and above.

Affordable social scheduler with bulk tools and agency workspaces

Publer is a social media management platform for creators, small businesses, and agencies. You get a drag-and-drop calendar, bulk CSV scheduling, Link in Bio, RSS automations, and optional analytics, API, and MCP on higher tiers — with per-account pricing from a free plan through Business and Enterprise.

pricing

Pricing & plans

Compare the plans and prices for Hootsuite and Publer. Prices below assume 1 connected social channels so flat and per-channel plans are comparable.

Connected channels

Set how many social accounts you manage. We scale per-channel list prices to this count.

1

Hootsuite · 1 channels

  • Standard $99 /mo

    Best for individuals managing up to 10 social accounts from one calendar

    Per user / month (annual billing) · 14-day free trial

  • Professional $199 /mo

    Best for teams that need unlimited accounts and automated inbox workflows

    Per user / month (annual billing) · 14-day free trial

  • Advanced $399 /mo

    Best for teams that need approvals, routing, and cross-team coordination

    Per user / month (annual billing) · 14-day free trial

  • Enterprise Custom

    Best for large organizations with SSO, listening, and governance needs

    Custom pricing — contact sales

Publer · 1 channels

  • Free $0 /mo

    Best for individuals testing scheduling on up to three social accounts

    3 accounts (no X) · 10 scheduled posts per account · 1 workspace · 25 drafts

  • Professional $5 /mo

    Best for solopreneurs who need unlimited scheduling and X support

    1 channels × $5/channel / mo · list rate; volume tiers may reduce total

  • Business $10 /mo

    Best for teams that need analytics, recycling, API access, and MCP

    1 channels × $10/channel / mo · list rate; volume tiers may reduce total

  • Enterprise Custom

    Best for large organizations that need custom volume and onboarding

    Custom pricing · 1:1 onboarding · prioritized support

List price per channel

Native per-channel list rates before volume discounts. OpenQuok flat plans are split across 1 channels for reference.

Hootsuite

  • Standard $99 /channel /mo

    Per user / month (annual billing) · 14-day free trial

  • Professional $199 /channel /mo

    Per user / month (annual billing) · 14-day free trial

  • Advanced $399 /channel /mo

    Per user / month (annual billing) · 14-day free trial

  • Enterprise Custom

    Custom pricing — contact sales

Publer

  • Free $0 /channel /mo

    3 accounts (no X) · 10 scheduled posts per account · 1 workspace · 25 drafts

  • Professional $5 /channel /mo

    From $5/mo per social account · +$4/mo per extra account · 7-day trial · lower on annual billing

  • Business $10 /channel /mo

    From $10/mo per social account · +$7/mo per extra account · 14-day trial · lower on annual billing

  • Enterprise Custom

    Custom pricing · 1:1 onboarding · prioritized support

platform coverage

Supported channels

See which social networks each product supports. An hourglass means the channel is on our roadmap.

Hootsuite

  • > Facebook
  • > Instagram
  • > LinkedIn
  • > X
  • > TikTok
  • > YouTube
  • > Pinterest
  • > Threads
  • > Bluesky
  • Mastodon
  • > Google Business Profile
  • Telegram
  • > WhatsApp

Publer

  • > Facebook
  • > Instagram
  • > LinkedIn
  • > X
  • > TikTok
  • > YouTube
  • > Pinterest
  • > Threads
  • > Bluesky
  • > Mastodon
  • > Google Business Profile
  • > Telegram
  • WhatsApp

features

Feature comparison

See which features each product includes, limits, or omits.

Features
Hootsuite Publer
Agent workspaces
— 1 on Free · unlimited on paid
Total channels
10 on Standard · unlimited on Professional+ Per-account pricing · 10th account free
Posts per month
Unlimited scheduling 10/account on Free · unlimited on paid (daily caps)
Team members
Per-seat licensing Owner included · +$2–3/mo per extra member
AI Writer
— Unlimited on Business · BYO OpenAI key on Professional
AI Summarizer
— —
Shareable post previews
Official platform APIs
Public API
— Business & Enterprise only
OAuth apps
— —
MCP server
MCP connectors (in-product) Business & Enterprise (eligible customers)
Cloud media storage
Media library (plan limits apply) Unlimited media library on paid
Multi-channel publishing
Agent integrations
— Publer MCP on Business+
Analytics
Business+ (Professional has no analytics)
Photo editor
—
Skill builder
— —
Calendar views
Kanban views
— —
Footage File manager
Repeated posts
Recycling & recurring on Business+
Reusable templates
—
Reusable signatures
—
Smart filters
—
Post delays
Best-time scheduling AutoSchedule queue & best times (Business+)
Post comments
Internal plugs
— —
Cross-account plugs
— —
Global plugs
— —
Group management
Workspaces with roles on Business+
Business profiles & directory launch
— —
Browser extension autofill
— —
Directory submission tracking
— —
Profile variants per directory
— —
Domain rating analytics
— —
Competitor domains
— —
Directory catalog DR
— —
Community features
— —
Dark / light mode
— —

comparisons

enterprise social marketing vs bulk scheduling and affordable per-account pricing

Publer is for solopreneurs and agencies who want CSV bulk scheduling and a familiar calendar UI. Hootsuite covers publishing, inbox, listening, and analytics for teams that live in the dashboard.

Hootsuite

  • > Wisdom AI drafts posts and images inside the dashboard on every plan
  • > Per-seat plans with roles and approvals for established marketing departments
  • > Social listening and ads tooling in higher tiers for full-funnel teams

Typical Publer workflow

  • AI Assist and MCP sit behind Business — no workspace-scoped skills or agent checkpoints on lower tiers
  • Per-account and per-member add-ons that climb before the 10th-account discount applies
  • Analytics, API, and MCP require Business — Professional is scheduling without performance reports

FAQs

Frequently asked, questions

Common questions and answers. Contact us if you need more help.

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