Sprout Social vs Heropost comparison

Compare prices, channels, and features for Sprout Social and Heropost.

overview

Platform overview

Read a short summary of Sprout Social and Heropost. Then compare prices, channels, and features.

Enterprise social suite with publishing, care, and listening

Sprout Social is a social media management platform for marketing and care teams. Plans cover publishing, Smart Inbox engagement, analytics, AI Assist, and optional listening — with per-seat pricing, profile limits on lower tiers, and a Sprout API on Advanced.

Lifetime social scheduler with HeroAI and eleven networks

Heropost is a hosted social media scheduler for creators, brands, and agencies. You connect eleven networks, write with HeroAI, schedule unlimited posts, and automate RSS, WordPress, Shopify, and store feeds. Starter, Growth, and Agency tiers are one-time lifetime payments with workspaces, analytics, and bulk CSV scheduling — plus a free trial before checkout.

pricing

Pricing & plans

Compare the plans and prices for Sprout Social and Heropost.

Sprout Social

  • Essentials $79 /mo

    Best for publishing-focused teams on up to five social profiles

    Per seat / month (annual billing) · $99 billed monthly · 30-day free trial

  • Standard $199 /mo

    Best for small teams that need inbox, monitoring, and five profiles

    Per seat / month (annual billing) · 30-day free trial

  • Professional $299 /mo

    Best for teams with high engagement and unlimited social profiles

    Per seat / month (annual billing) · 30-day free trial

  • Advanced $399 /mo

    Best for cross-functional teams that need API access and care workflows

    Per seat / month (annual billing) · Sprout API on Advanced

  • Enterprise Custom

    Best for large organizations that need SSO and white-glove onboarding

    Custom pricing — contact sales

Heropost

  • Starter $197 one-time

    Best for solo creators and small brands on a handful of accounts

    One payment · 12 social accounts · 2 workspaces · 5 automations · 1 user

  • Growth $297 one-time

    Best for growing brands that need more accounts and client workspaces

    One payment · 70 social accounts · 7 workspaces · 15 automations · 1 user

  • Agency $397 one-time

    Best for agencies that need unlimited accounts, team seats, and approvals

    One payment · unlimited accounts & workspaces · unlimited team members · approval workflows

platform coverage

Supported channels

See which social networks each product supports. An hourglass means the channel is on our roadmap.

Sprout Social

  • > Facebook
  • > Instagram
  • > LinkedIn
  • > X
  • > TikTok
  • > YouTube
  • > Pinterest
  • > Reddit
  • > Threads
  • > Bluesky
  • Telegram
  • > WhatsApp
  • > Google Business Profile

Heropost

  • > Facebook
  • > Instagram
  • > LinkedIn
  • > X
  • > TikTok
  • > YouTube
  • > Pinterest
  • > Reddit
  • > Threads
  • > Bluesky
  • > Telegram
  • WhatsApp
  • Google Business Profile

features

Feature comparison

See which features each product includes, limits, or omits.

Features
Sprout Social Heropost
Agent workspaces
Customer groups and profile groups 2 on Starter · 7 on Growth · unlimited on Agency
Total channels
5 profiles on Essentials/Standard · unlimited on Professional+ 12 / 70 / unlimited social accounts by tier
Posts per month
Unlimited scheduling Unlimited scheduling on every tier
Team members
Per-seat licensing 1 on Starter & Growth · unlimited on Agency
AI Writer
HeroAI captions & hashtags (unlimited)
AI Summarizer
—
Shareable post previews
Official platform APIs
No Info
Public API
Sprout API (Advanced plan) Coming soon
OAuth apps
— —
MCP server
— —
Cloud media storage
Asset library and DAM integrations Per-workspace media library
Multi-channel publishing
Agent integrations
— —
Analytics
Photo editor
— Adobe Express built in
Skill builder
— —
Calendar views
Kanban views
— —
Footage File manager
Repeated posts
—
Reusable templates
HeroAI caption templates
Reusable signatures
— —
Smart filters
—
Post delays
Optimal Send Times Schedule months ahead · bulk CSV
Post comments
Internal plugs
— —
Cross-account plugs
— —
Global plugs
— —
Group management
Posting groups for bulk upload
Dark / light mode
—
Community features
—

comparisons

enterprise social operations vs lifetime multi-network scheduling

Heropost is for creators and agencies who want eleven networks and unlimited posts in one hosted app. Sprout Social combines publishing, engagement, analytics, and listening for teams that standardize on one vendor.

Sprout Social

  • > Trellis AI and AI Assist draft posts, replies, and alt text inside Sprout
  • > Mature per-seat tiers with inbox, listening add-ons, and enterprise sales support
  • > Smart Inbox, listening, and influencer tools for full-funnel social teams
  • > Message approval workflows and external calendar sharing for stakeholder sign-off

Typical Heropost workflow

  • HeroAI stays inside Heropost — no skills, workspace MCP, or Public API for external agents yet
  • Account and workspace caps on Starter and Growth before Agency unlocks unlimited seats
  • Public API and white label are marked coming soon — not available for custom agent stacks today
  • Approvals and unlimited team members require the Agency lifetime tier

FAQs

Frequently asked, questions

Common questions and answers. Contact us if you need more help.

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