OpenQuok Compare prices, channels, and features for Sprout Social and Later.
overview
Read a short summary of Sprout Social and Later. Then compare prices, channels, and features.
Enterprise social suite with publishing, care, and listening
Sprout Social is a social media management platform for marketing and care teams. Plans cover publishing, Smart Inbox engagement, analytics, AI Assist, and optional listening — with per-seat pricing, profile limits on lower tiers, and a Sprout API on Advanced.
Visual Instagram planner with Link in Bio
Later helps you plan social posts on a calendar and an Instagram grid. You can auto-publish to eight networks. You also get Link in Bio. Plans bill by social set. The trial is 14 days. Later has no public scheduling API.
pricing
Compare the plans and prices for Sprout Social and Later.
Best for publishing-focused teams on up to five social profiles
Per seat / month (annual billing) · $99 billed monthly · 30-day free trial
Best for small teams that need inbox, monitoring, and five profiles
Per seat / month (annual billing) · 30-day free trial
Best for teams with high engagement and unlimited social profiles
Per seat / month (annual billing) · 30-day free trial
Best for cross-functional teams that need API access and care workflows
Per seat / month (annual billing) · Sprout API on Advanced
Best for large organizations that need SSO and white-glove onboarding
Custom pricing — contact sales
For casual scheduling on one social set with Link in Bio
Annual billing ($25/mo monthly) · 1 social set (8 profiles) · 1 user · 30 posts/profile · 14-day free trial
For teams that need approvals, a social inbox, and extra social sets
Annual billing ($50/mo monthly) · 2 social sets (16 profiles) · 2 users · 180 posts/profile · extra sets $11.25/mo annual
For brands that need unlimited posts, custom analytics, and listening
Annual billing ($110/mo monthly) · 6 social sets (48 profiles) · 4 users · unlimited posts · extra sets $11.25/mo annual
platform coverage
See which social networks each product supports. An hourglass means the channel is on our roadmap.
features
See which features each product includes, limits, or omits.
Features | Sprout Social | Later |
|---|---|---|
Agent workspaces | Customer groups and profile groups | Access Groups — 1 on Starter · unlimited on Growth+ |
Total channels | 5 profiles on Essentials/Standard · unlimited on Professional+ | 1 / 2 / 6 social sets (8 / 16 / 48 profiles) · extra sets on Growth+ |
Posts per month | Unlimited scheduling | 30/profile Starter · 180/profile Growth · unlimited Scale |
Team members | Per-seat licensing | 1 on Starter · 2 on Growth · 4 on Scale (extra seats on Growth+) |
AI Writer | Caption Writer & Ideas — 5 / 50 / 100 AI credits per month | |
AI Summarizer | — | |
Shareable post previews | External review links on Growth+ | |
Official platform APIs | ||
Public API | Sprout API (Advanced plan) | — |
OAuth apps | — | — |
MCP server | — | — |
Cloud media storage | Asset library and DAM integrations | Unlimited media library (20MB photo / 512MB video caps) |
Multi-channel publishing | ||
Agent integrations | — | — |
Analytics | 3 months Starter · 1 year Growth · 2 years + custom reports Scale | |
Photo editor | — | Crop, filters, text, trim, and Canva export |
Skill builder | — | — |
Calendar views | ||
Kanban views | — | — |
Footage File manager | ||
Repeated posts | — | |
Reusable templates | Saved captions and hashtags | |
Reusable signatures | — | — |
Smart filters | — | |
Post delays | Optimal Send Times | Best Time to Post (IG, Facebook, TikTok) |
Post comments | Instagram first comment | |
Internal plugs | — | — |
Cross-account plugs | — | — |
Global plugs | — | — |
Group management | Social sets + Access Groups | |
Dark / light mode | — | — |
Community features |
comparisons
Later is for creators and social teams who plan posts on a visual calendar. Sprout Social combines publishing, engagement, analytics, and listening for teams that standardize on one vendor.
FAQs
Common questions and answers. Contact us if you need more help.
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