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Buffer vs Heropost comparison

Compare prices, channels, and features for Buffer and Heropost.

overview

Platform overview

Read a short summary of Buffer and Heropost. Then compare prices, channels, and features.

Social media toolkit for creators and teams since 2010

Buffer is a social media management suite for individuals, creators, and small teams. It offers queue-based scheduling, an AI assistant, a community inbox, analytics, and a REST API — with per-channel pricing, volume discounts, and a free plan for up to three channels.

Lifetime social scheduler with HeroAI and eleven networks

Heropost is a hosted social media scheduler for creators, brands, and agencies. You connect eleven networks, write with HeroAI, schedule unlimited posts, and automate RSS, WordPress, Shopify, and store feeds. Starter, Growth, and Agency tiers are one-time lifetime payments with workspaces, analytics, and bulk CSV scheduling — plus a free trial before checkout.

pricing

Pricing & plans

Compare the plans and prices for Buffer and Heropost.

Buffer

  • Free $0 /mo

    Best for individuals scheduling on up to three channels

    Up to 3 channels · 10 scheduled posts per channel

  • Essentials $6 /mo

    Best for creators who need unlimited scheduling and analytics per channel

    From $6/channel / month · lower on annual billing and volume tiers

  • Team $12 /mo

    Best for teams that need approvals, access controls, and unlimited members

    From $12/channel / month · lower on annual billing and volume tiers

Heropost

  • Starter $197 one-time

    Best for solo creators and small brands on a handful of accounts

    One payment · 12 social accounts · 2 workspaces · 5 automations · 1 user

  • Growth $297 one-time

    Best for growing brands that need more accounts and client workspaces

    One payment · 70 social accounts · 7 workspaces · 15 automations · 1 user

  • Agency $397 one-time

    Best for agencies that need unlimited accounts, team seats, and approvals

    One payment · unlimited accounts & workspaces · unlimited team members · approval workflows

platform coverage

Supported channels

See which social networks each product supports. An hourglass means the channel is on our roadmap.

Buffer

  • > Facebook
  • > Instagram
  • > LinkedIn
  • > X
  • > TikTok
  • YouTube
  • > Pinterest
  • Reddit
  • > Threads
  • > Bluesky
  • Telegram
  • > YouTube Shorts
  • > Mastodon
  • > Google Business Profile

Heropost

  • > Facebook
  • > Instagram
  • > LinkedIn
  • > X
  • > TikTok
  • > YouTube
  • > Pinterest
  • > Reddit
  • > Threads
  • > Bluesky
  • > Telegram
  • YouTube Shorts
  • Mastodon
  • Google Business Profile

features

Feature comparison

See which features each product includes, limits, or omits.

Features
Buffer Heropost
Agent workspaces
2 on Starter · 7 on Growth · unlimited on Agency
Total channels
Per-channel pricing 12 / 70 / unlimited social accounts by tier
Posts per month
10/channel on Free · unlimited on paid Unlimited scheduling on every tier
Team members
1 on Free/Essentials · unlimited on Team 1 on Starter & Growth · unlimited on Agency
AI Writer
HeroAI captions & hashtags (unlimited)
AI Summarizer
Shareable post previews
Public API
REST API (rate limits by plan) Coming soon
OAuth apps
MCP server
Cloud media storage
Media library (plan limits apply) Per-workspace media library
Multi-channel publishing
Agent integrations
Analytics
Photo editor
Adobe Express built in
Skill builder
Calendar views
Kanban views
Footage File manager
Repeated posts
Reusable templates
HeroAI caption templates
Reusable signatures
Smart filters
Post delays
Queue slots Schedule months ahead · bulk CSV
Post comments
Internal plugs
Cross-account plugs
Global plugs
Group management
Channel groups on paid plans Posting groups for bulk upload
Dark / light mode
Community features

comparisons

queue-based scheduling vs lifetime multi-network scheduling

Heropost is for creators and agencies who want eleven networks and unlimited posts in one hosted app. Buffer keeps scheduling simple with per-channel pricing, volume discounts, and a familiar publishing queue.

Buffer

  • > AI Assistant built into the queue for drafting and repurposing content
  • > Free plan plus per-channel pricing with volume discounts as you add networks
  • > Simple queue for solo creators — no enterprise workspace sprawl
  • > Community inbox and analytics without enterprise suite overhead

Typical Heropost workflow

  • HeroAI stays inside Heropost — no skills, workspace MCP, or Public API for external agents yet
  • Account and workspace caps on Starter and Growth before Agency unlocks unlimited seats
  • Hosted client workspaces — not isolated agent workspaces with separate tokens and MCP endpoints
  • Public API and white label are marked coming soon — not available for custom agent stacks today

FAQs

Frequently asked, questions

Common questions and answers. Contact us if you need more help.

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