Buffer vs Sprout Social comparison

Compare prices, channels, and features for Buffer and Sprout Social.

overview

Platform overview

Read a short summary of Buffer and Sprout Social. Then compare prices, channels, and features.

Social media toolkit for creators and teams since 2010

Buffer is a social media management suite for individuals, creators, and small teams. It offers queue-based scheduling, an AI assistant, a community inbox, analytics, and a REST API — with per-channel pricing, volume discounts, and a free plan for up to three channels.

Enterprise social suite with publishing, care, and listening

Sprout Social is a social media management platform for marketing and care teams. Plans cover publishing, Smart Inbox engagement, analytics, AI Assist, and optional listening — with per-seat pricing, profile limits on lower tiers, and a Sprout API on Advanced.

pricing

Pricing & plans

Compare the plans and prices for Buffer and Sprout Social. Prices below assume 1 connected social channels so flat and per-channel plans are comparable.

Connected channels

Set how many social accounts you manage. We scale per-channel list prices to this count.

1

Buffer · 1 channels

  • Free $0 /mo

    Best for individuals scheduling on up to three channels

    Up to 3 channels · 10 scheduled posts per channel

  • Essentials $6 /mo

    Best for creators who need unlimited scheduling and analytics per channel

    1 channels × $6/channel / mo · list rate; volume tiers may reduce total

  • Team $12 /mo

    Best for teams that need approvals, access controls, and unlimited members

    1 channels × $12/channel / mo · list rate; volume tiers may reduce total

Sprout Social · 1 channels

  • Essentials $79 /mo

    Best for publishing-focused teams on up to five social profiles

    Per seat / month (annual billing) · $99 billed monthly · 30-day free trial

  • Standard $199 /mo

    Best for small teams that need inbox, monitoring, and five profiles

    Per seat / month (annual billing) · 30-day free trial

  • Professional $299 /mo

    Best for teams with high engagement and unlimited social profiles

    Per seat / month (annual billing) · 30-day free trial

  • Advanced $399 /mo

    Best for cross-functional teams that need API access and care workflows

    Per seat / month (annual billing) · Sprout API on Advanced

  • Enterprise Custom

    Best for large organizations that need SSO and white-glove onboarding

    Custom pricing — contact sales

List price per channel

Native per-channel list rates before volume discounts. OpenQuok flat plans are split across 1 channels for reference.

Buffer

  • Free $0 /channel /mo

    Up to 3 channels · 10 scheduled posts per channel

  • Essentials $6 /channel /mo

    From $6/channel / month · lower on annual billing and volume tiers

  • Team $12 /channel /mo

    From $12/channel / month · lower on annual billing and volume tiers

Sprout Social

  • Essentials $79 /channel /mo

    Per seat / month (annual billing) · $99 billed monthly · 30-day free trial

  • Standard $199 /channel /mo

    Per seat / month (annual billing) · 30-day free trial

  • Professional $299 /channel /mo

    Per seat / month (annual billing) · 30-day free trial

  • Advanced $399 /channel /mo

    Per seat / month (annual billing) · Sprout API on Advanced

  • Enterprise Custom

    Custom pricing — contact sales

platform coverage

Supported channels

See which social networks each product supports. An hourglass means the channel is on our roadmap.

Buffer

  • > Facebook
  • > Instagram
  • > LinkedIn
  • > X
  • > TikTok
  • YouTube
  • > Pinterest
  • > Threads
  • > Bluesky
  • WhatsApp
  • Reddit
  • > Google Business Profile
  • > YouTube Shorts
  • > Mastodon

Sprout Social

  • > Facebook
  • > Instagram
  • > LinkedIn
  • > X
  • > TikTok
  • > YouTube
  • > Pinterest
  • > Threads
  • > Bluesky
  • > WhatsApp
  • > Reddit
  • > Google Business Profile
  • YouTube Shorts
  • Mastodon

features

Feature comparison

See which features each product includes, limits, or omits.

Features
Buffer Sprout Social
Agent workspaces
— Customer groups and profile groups
Total channels
Per-channel pricing 5 profiles on Essentials/Standard · unlimited on Professional+
Posts per month
10/channel on Free · unlimited on paid Unlimited scheduling
Team members
1 on Free/Essentials · unlimited on Team Per-seat licensing
AI Writer
—
AI Summarizer
—
Shareable post previews
Official platform APIs
Public API
REST API (rate limits by plan) Sprout API (Advanced plan)
OAuth apps
— —
MCP server
— —
Cloud media storage
Media library (plan limits apply) Asset library and DAM integrations
Multi-channel publishing
Agent integrations
— —
Analytics
Photo editor
— —
Skill builder
— —
Calendar views
Kanban views
— —
Footage File manager
Repeated posts
Reusable templates
Reusable signatures
— —
Smart filters
—
Post delays
Queue slots Optimal Send Times
Post comments
Internal plugs
— —
Cross-account plugs
— —
Global plugs
— —
Group management
Channel groups on paid plans
Dark / light mode
—
Community features

comparisons

queue-based scheduling vs enterprise social operations

Sprout Social is for marketing and care teams in a unified dashboard. Buffer keeps scheduling simple with per-channel pricing, volume discounts, and a familiar publishing queue.

Buffer

  • > AI Assistant built into the queue for drafting and repurposing content
  • > Free plan plus per-channel pricing with volume discounts as you add networks
  • > Simple queue for solo creators — no enterprise workspace sprawl
  • > Community inbox and analytics without enterprise suite overhead

Typical Sprout Social workflow

  • AI lives inside Sprout — no skills, workspace MCP, or agent-first review queue for external tools
  • Per-seat pricing from $79–$399 before add-ons — costs climb with every teammate
  • One Sprout customer account — not isolated workspaces per client or brand
  • Suite breadth you may not need if you only schedule and approve posts

FAQs

Frequently asked, questions

Common questions and answers. Contact us if you need more help.

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