Hootsuite vs Influence comparison

Compare prices, channels, and features for Hootsuite and Influence.

Platform overview

Platform overview

Read a short summary of Hootsuite and Influence. Then compare prices, channels, and features.

Social marketing suite with Wisdom AI since 2008

Hootsuite is a social management platform for marketing teams. Plans include publishing, inbox, analytics, and Wisdom AI. Pricing is per user.

AI social scheduler with Influence IQ and agent-ready MCP

Influence is an AI scheduler for creators and agencies. Connect accounts and plan on one calendar. Influence IQ suggests copy and dates. Use the dashboard or MCP.

Why people look

Why teams compare Hootsuite and Influence

  • Hootsuite covers publishing, inbox, listening, and analytics for teams that live in the dashboard.

  • Influence bundles unlimited account connections on lower tiers, Influence IQ credits, engagement replies, and broad platform coverage.

  • Use the sections below before you migrate accounts.

Your options

Stay, switch schedulers, or adopt open source

  • You can renew Influence, pick another scheduler, or move to OpenQuok.

  • OpenQuok ranks first here for self-hosting and agent scheduling.

  • Compare prices and channels in the sections below.

Pricing & plans

Pricing & plans

Compare the plans and prices for Hootsuite and Influence.

Hootsuite

  • Standard $99 /mo

    Best for individuals managing up to 10 social accounts from one calendar

    Per user / month (annual billing) · 14-day free trial

  • Professional $199 /mo

    Best for teams that need unlimited accounts and automated inbox workflows

    Per user / month (annual billing) · 14-day free trial

  • Advanced $399 /mo

    Best for teams that need approvals, routing, and cross-team coordination

    Per user / month (annual billing) · 14-day free trial

  • Enterprise Custom

    Best for large organizations with SSO, listening, and governance needs

    Custom pricing — contact sales

Influence

  • Starter $11 /mo

    Best for a steady posting rhythm on unlimited connected accounts

    50 posts / month · 1,500 Influence IQ credits · 7-day free trial · annual billing $110/year in USD

  • Growth $29 /mo

    Best when you publish more campaigns each month

    150 posts / month · 3,750 Influence IQ credits · annual billing $290/year in USD

  • Pro $29 /mo

    Best for busy calendars with unlimited scheduled posts

    Unlimited posts · 7,500 Influence IQ credits · annual billing $290/year in USD

Supported social channels

Supported social channels

See which social networks each product supports for scheduling. An hourglass means the channel is on our roadmap.

Hootsuite

  • > Facebook
  • > Instagram
  • > LinkedIn
  • > X
  • > TikTok
  • > YouTube
  • YouTube Shorts
  • > Pinterest
  • > Threads
  • > Bluesky
  • > Google Business Profile
  • Mastodon
  • Discord
  • Slack
  • Telegram
  • Reddit
  • Dev.to
  • > WhatsApp

Influence

  • > Facebook
  • > Instagram
  • > LinkedIn
  • > X
  • > TikTok
  • > YouTube
  • > YouTube Shorts
  • > Pinterest
  • > Threads
  • > Bluesky
  • > Google Business Profile
  • > Mastodon
  • > Discord
  • > Slack
  • > Telegram
  • > Reddit
  • > Dev.to
  • WhatsApp

Feature comparison

Feature comparison

See which features each product includes, limits, or omits.

Features
Hootsuite Influence
Agent workspaces
— —
Total channels
10 on Standard · unlimited on Professional+ Unlimited connected accounts on paid plans
Posts per month
Unlimited scheduling 50 on Starter · 150 on Growth · unlimited on Pro
Team members
Per-seat licensing 1 user on published plans
AI Writer
—
AI Summarizer
— —
Shareable post previews
—
Official platform APIs
Public API
— MCP & agent guides · no advertised Public REST API
OAuth apps
— —
MCP server
MCP connectors (in-product)
Cloud media storage
Media library (plan limits apply) Media library for uploads & reuse
Multi-channel publishing
Agent integrations
— ChatGPT, Claude, Codex, OpenClaw, Gemini CLI, and more
Analytics
Photo editor
— Influence IQ image creation where available (credits)
Skill builder
— —
Calendar views
Kanban views
— —
Footage File manager
Repeated posts
—
Reusable templates
Brand Guidelines & campaign drafts
Reusable signatures
— —
Smart filters
—
Post delays
Best-time scheduling —
Post comments
—
Internal plugs
— —
Cross-account plugs
— —
Global plugs
— —
Group management
—
Business profiles & directory launch
— —
Browser extension autofill
— —
Directory submission tracking
— —
Profile variants per directory
— —
Domain rating analytics
— —
Competitor domains
— —
Directory catalog DR
— —
Community features
—
Dark / light mode
—

comparisons

enterprise social marketing vs Influence IQ campaign scheduling

Influence is for teams that want AI campaign drafts, engagement inbox, and agent MCP in one hosted scheduler. Hootsuite covers publishing, inbox, listening, and analytics for teams that live in the dashboard.

Hootsuite

  • > Wisdom AI drafts posts and images inside the dashboard on every plan
  • > Per-seat plans with roles and approvals for established marketing departments
  • > Social listening and ads tooling in higher tiers for full-funnel teams

Influence

  • Monthly Influence IQ credits cap drafts, revisions, and image creation on every tier
  • Starter and Growth cap monthly posts before you need Pro for unlimited publishing
  • Blog, email, and community platforms share the same post allowance as social channels

When they win

When Influence stays the better choice

  • Influence is built for teams that want AI campaign drafts, engagement inbox, and agent MCP in one hosted scheduler.

  • Hootsuite fits teams who want marketing teams in a browser.

  • Pick the product that matches your budget this quarter.

Other alternatives

Other social scheduler alternatives

  • Open other alternatives pages to rank schedulers against OpenQuok.

  • Use the compare hub for a feature matrix between two products.

FAQs

Frequently asked questions

Common questions and answers. Contact us if you need more help.

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