OpenQuok Compare prices, channels, and features for Hootsuite and Sprout Social.
overview
Read a short summary of Hootsuite and Sprout Social. Then compare prices, channels, and features.
Social marketing suite with Wisdom AI since 2008
Hootsuite is an established social media management platform for marketing teams. Standard through Advanced plans cover publishing, a unified inbox, analytics, and Wisdom AI — with per-user pricing, up to 10 social accounts on Standard, and unlimited accounts on Professional and above.
Enterprise social suite with publishing, care, and listening
Sprout Social is a social media management platform for marketing and care teams. Plans cover publishing, Smart Inbox engagement, analytics, AI Assist, and optional listening — with per-seat pricing, profile limits on lower tiers, and a Sprout API on Advanced.
pricing
Compare the plans and prices for Hootsuite and Sprout Social.
Best for individuals managing up to 10 social accounts from one calendar
Per user / month (annual billing) · 14-day free trial
Best for teams that need unlimited accounts and automated inbox workflows
Per user / month (annual billing) · 14-day free trial
Best for teams that need approvals, routing, and cross-team coordination
Per user / month (annual billing) · 14-day free trial
Best for large organizations with SSO, listening, and governance needs
Custom pricing — contact sales
Best for publishing-focused teams on up to five social profiles
Per seat / month (annual billing) · $99 billed monthly · 30-day free trial
Best for small teams that need inbox, monitoring, and five profiles
Per seat / month (annual billing) · 30-day free trial
Best for teams with high engagement and unlimited social profiles
Per seat / month (annual billing) · 30-day free trial
Best for cross-functional teams that need API access and care workflows
Per seat / month (annual billing) · Sprout API on Advanced
Best for large organizations that need SSO and white-glove onboarding
Custom pricing — contact sales
platform coverage
See which social networks each product supports. An hourglass means the channel is on our roadmap.
features
See which features each product includes, limits, or omits.
Features | Hootsuite | Sprout Social |
|---|---|---|
Agent workspaces | — | Customer groups and profile groups |
Total channels | 10 on Standard · unlimited on Professional+ | 5 profiles on Essentials/Standard · unlimited on Professional+ |
Posts per month | Unlimited scheduling | Unlimited scheduling |
Team members | Per-seat licensing | Per-seat licensing |
AI Writer | — | |
AI Summarizer | — | |
Shareable post previews | ||
Official platform APIs | ||
Public API | — | Sprout API (Advanced plan) |
OAuth apps | — | — |
MCP server | MCP connectors (in-product) | — |
Cloud media storage | Media library (plan limits apply) | Asset library and DAM integrations |
Multi-channel publishing | ||
Agent integrations | — | — |
Analytics | ||
Photo editor | — | — |
Skill builder | — | — |
Calendar views | ||
Kanban views | — | — |
Footage File manager | ||
Repeated posts | ||
Reusable templates | ||
Reusable signatures | — | — |
Smart filters | ||
Post delays | Best-time scheduling | Optimal Send Times |
Post comments | ||
Internal plugs | — | — |
Cross-account plugs | — | — |
Global plugs | — | — |
Group management | ||
Dark / light mode | — | — |
Community features | — |
comparisons
Sprout Social is for marketing and care teams in a unified dashboard. Hootsuite covers publishing, inbox, listening, and analytics for teams that live in the dashboard.
FAQs
Common questions and answers. Contact us if you need more help.
next steps
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