Sprout Social vs Hopper HQ comparison

Compare prices, channels, and features for Sprout Social and Hopper HQ.

overview

Platform overview

Read a short summary of Sprout Social and Hopper HQ. Then compare prices, channels, and features.

Enterprise social suite with publishing, care, and listening

Sprout Social is a social media management platform for marketing and care teams. Plans cover publishing, Smart Inbox engagement, analytics, AI Assist, and optional listening — with per-seat pricing, profile limits on lower tiers, and a Sprout API on Advanced.

Visual-first social scheduler for small businesses since 2014

Hopper HQ is a visual-first social media scheduler for small businesses, creators, and agencies. Plan posts, stories, and reels from a combined calendar, preview your Instagram grid, bulk-upload a month of content, and auto-publish across major networks — with per-account pricing, unlimited posts, and a 14-day free trial.

pricing

Pricing & plans

Compare the plans and prices for Sprout Social and Hopper HQ. Prices below assume 1 connected social channels so flat and per-channel plans are comparable.

Connected channels

Set how many social accounts you manage. We scale per-channel list prices to this count.

1

Sprout Social · 1 channels

  • Essentials $79 /mo

    Best for publishing-focused teams on up to five social profiles

    Per seat / month (annual billing) · $99 billed monthly · 30-day free trial

  • Standard $199 /mo

    Best for small teams that need inbox, monitoring, and five profiles

    Per seat / month (annual billing) · 30-day free trial

  • Professional $299 /mo

    Best for teams with high engagement and unlimited social profiles

    Per seat / month (annual billing) · 30-day free trial

  • Advanced $399 /mo

    Best for cross-functional teams that need API access and care workflows

    Per seat / month (annual billing) · Sprout API on Advanced

  • Enterprise Custom

    Best for large organizations that need SSO and white-glove onboarding

    Custom pricing — contact sales

Hopper HQ · 1 channels

  • Grow $6 /mo

    Best for individuals and small businesses scheduling a handful of social accounts

    1 channels × $6/channel / mo · list rate; volume tiers may reduce total

  • Scale $12 /mo

    Best for teams that need unlimited teammates, permissions, and content approvals

    1 channels × $12/channel / mo · list rate; volume tiers may reduce total

List price per channel

Native per-channel list rates before volume discounts. OpenQuok flat plans are split across 1 channels for reference.

Sprout Social

  • Essentials $79 /channel /mo

    Per seat / month (annual billing) · $99 billed monthly · 30-day free trial

  • Standard $199 /channel /mo

    Per seat / month (annual billing) · 30-day free trial

  • Professional $299 /channel /mo

    Per seat / month (annual billing) · 30-day free trial

  • Advanced $399 /channel /mo

    Per seat / month (annual billing) · Sprout API on Advanced

  • Enterprise Custom

    Custom pricing — contact sales

Hopper HQ

  • Grow $6 /channel /mo

    Per connected account / month (monthly billing) · $5/account on annual · 1 user · 14-day free trial

  • Scale $12 /channel /mo

    Per connected account / month (monthly billing) · $10/account on annual · unlimited users · 14-day free trial

platform coverage

Supported channels

See which social networks each product supports. An hourglass means the channel is on our roadmap.

Sprout Social

  • > Facebook
  • > Instagram
  • > LinkedIn
  • > X
  • > TikTok
  • YouTube Shorts
  • > Pinterest
  • > Threads
  • > Bluesky
  • > YouTube
  • > WhatsApp
  • > Reddit
  • > Google Business Profile

Hopper HQ

  • > Facebook
  • > Instagram
  • > LinkedIn
  • > X
  • > TikTok
  • > YouTube Shorts
  • > Pinterest
  • > Threads
  • > Bluesky
  • YouTube
  • WhatsApp
  • Reddit
  • Google Business Profile

features

Feature comparison

See which features each product includes, limits, or omits.

Features
Sprout Social Hopper HQ
Agent workspaces
Customer groups and profile groups —
Total channels
5 profiles on Essentials/Standard · unlimited on Professional+ Per connected account pricing
Posts per month
Unlimited scheduling Unlimited posts
Team members
Per-seat licensing 1 on Grow · unlimited on Scale
AI Writer
Unlimited AI assistant
AI Summarizer
—
Shareable post previews
Official platform APIs
Public API
Sprout API (Advanced plan) —
OAuth apps
— —
MCP server
— —
Cloud media storage
Asset library and DAM integrations Media library (plan limits apply)
Multi-channel publishing
Agent integrations
— —
Analytics
Photo editor
—
Skill builder
— —
Calendar views
Kanban views
— —
Footage File manager
Repeated posts
Reusable templates
Saved captions & notes
Reusable signatures
— —
Smart filters
—
Post delays
Optimal Send Times Favourite post times
Post comments
Internal plugs
— —
Cross-account plugs
— —
Global plugs
— —
Group management
—
Dark / light mode
—
Community features
—

comparisons

enterprise social operations vs visual-first scheduling

Hopper HQ is for small businesses and creators in a browser calendar. Sprout Social combines publishing, engagement, analytics, and listening for teams that standardize on one vendor.

Sprout Social

  • > Trellis AI and AI Assist draft posts, replies, and alt text inside Sprout
  • > Mature per-seat tiers with inbox, listening add-ons, and enterprise sales support
  • > Smart Inbox, listening, and influencer tools for full-funnel social teams
  • > Message approval workflows and external calendar sharing for stakeholder sign-off

Typical Hopper HQ workflow

  • AI assistant lives inside Hopper HQ — no skills, workspace MCP, or Public API for external agents
  • Per-account pricing that climbs in a straight line as you connect more profiles
  • Grid planner, link-in-bio, and hashtag bundles when you mainly need agent-native scheduling
  • Dashboard-first publishing — agent drafts cannot land as reviewable checkpoints without the Hopper HQ UI

FAQs

Frequently asked, questions

Common questions and answers. Contact us if you need more help.

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