Hootsuite vs OpenPost comparison

Compare prices, channels, and features for Hootsuite and OpenPost.

overview

Platform overview

Read a short summary of Hootsuite and OpenPost. Then compare prices, channels, and features.

Social marketing suite with Wisdom AI since 2008

Hootsuite is an established social media management platform for marketing teams. Standard through Advanced plans cover publishing, a unified inbox, analytics, and Wisdom AI — with per-user pricing, up to 10 social accounts on Standard, and unlimited accounts on Professional and above.

Content workspace for solo founders with hosted and self-hosted paths

OpenPost is a publishing workspace for solo founders and small teams. Write once, adapt copy and media for each connected account, schedule from the calendar, and review analytics and inbox replies — with HTTP API, CLI, and MCP access on hosted plans, or zero software fee when you self-host the AGPL stack.

pricing

Pricing & plans

Compare the plans and prices for Hootsuite and OpenPost.

Hootsuite

  • Standard $99 /mo

    Best for individuals managing up to 10 social accounts from one calendar

    Per user / month (annual billing) · 14-day free trial

  • Professional $199 /mo

    Best for teams that need unlimited accounts and automated inbox workflows

    Per user / month (annual billing) · 14-day free trial

  • Advanced $399 /mo

    Best for teams that need approvals, routing, and cross-team coordination

    Per user / month (annual billing) · 14-day free trial

  • Enterprise Custom

    Best for large organizations with SSO, listening, and governance needs

    Custom pricing — contact sales

OpenPost

  • Self-host $0 /mo

    Best when you operate OpenPost on your own infrastructure under AGPL

    No OpenPost software fee · you pay for servers, secrets, and social developer apps

  • Starter $15 /mo

    Best for one company building a repeatable content habit

    1 workspace · 3 social accounts · 100 scheduled posts/month · 14-day free trial

  • Founder $25 /mo

    Best for founders publishing across more channels and workspaces

    3 workspaces · 6 social accounts · 500 scheduled posts/month

  • Pro $49 /mo

    Best for a complete solo-founder content operation

    10 workspaces · 15 social accounts · 2,500 scheduled posts/month

  • Team $99 /mo

    Best for small teams that need seats and workspace roles

    3 included seats · team roles · 5,000 scheduled posts/month

  • Agency $199 /mo

    Best for agencies managing many clients and campaigns

    5 included seats · 50 workspaces · 150 social accounts · 25,000 scheduled posts/month

platform coverage

Supported channels

See which social networks each product supports. An hourglass means the channel is on our roadmap.

Hootsuite

  • > Facebook
  • > Instagram
  • > LinkedIn
  • > X
  • > TikTok
  • > YouTube
  • > Threads
  • > Bluesky
  • Mastodon
  • Discord
  • > Pinterest
  • > WhatsApp
  • > Google Business Profile

OpenPost

  • > Facebook
  • > Instagram
  • > LinkedIn
  • > X
  • > TikTok
  • > YouTube
  • > Threads
  • > Bluesky
  • > Mastodon
  • > Discord
  • Pinterest
  • WhatsApp
  • Google Business Profile

features

Feature comparison

See which features each product includes, limits, or omits.

Features
Hootsuite OpenPost
Agent workspaces
— 1–50 by hosted plan
Total channels
10 on Standard · unlimited on Professional+ 3–150 social accounts by plan
Posts per month
Unlimited scheduling 100–25,000 scheduled posts by plan
Team members
Per-seat licensing 1 seat on Starter–Pro · 3 on Team · 5 on Agency
AI Writer
— —
AI Summarizer
— —
Shareable post previews
Official platform APIs
Public API
—
OAuth apps
— —
MCP server
MCP connectors (in-product) mcp:read and mcp:full scopes
Cloud media storage
Media library (plan limits apply) 1–250 GB media by plan
Multi-channel publishing
Agent integrations
— HTTP API, CLI, and MCP tokens
Analytics
Photo editor
— OpenPost Image Editor
Skill builder
— —
Calendar views
Kanban views
— —
Footage File manager
Repeated posts
—
Reusable templates
Social Sets for account groups
Reusable signatures
— —
Smart filters
—
Post delays
Best-time scheduling Saved weekly slots
Post comments
Internal plugs
— —
Cross-account plugs
— —
Global plugs
— Auto Repost with likes/comments/reposts/views gates (X, Mastodon, Bluesky, LinkedIn)
Group management
Social Sets
Dark / light mode
—
Community features
— —

comparisons

enterprise social marketing vs founder-focused publishing workspace

OpenPost is for solo founders who want one composer, account-specific versions, and optional self-hosting. Hootsuite covers publishing, inbox, listening, and analytics for teams that live in the dashboard.

Hootsuite

  • > Wisdom AI drafts posts and images inside the dashboard on every plan
  • > Per-seat plans with roles and approvals for established marketing departments
  • > Social listening and ads tooling in higher tiers for full-funnel teams

Typical OpenPost workflow

  • Scoped MCP tokens (read vs full) — no skill builder or per-workspace OAuth apps for external agent checkpoints
  • Monthly scheduled-post caps (100–25,000) and account limits on every hosted tier
  • Post quotas and a ten-network catalog when you need broader agent-native tooling and kanban review

FAQs

Frequently asked, questions

Common questions and answers. Contact us if you need more help.

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See plans and pricing

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